Marketing Manager - Career Profile and Information

Marketing Manager - Career Profile and InformationMarketing Manager - Career Profile and InformationA marketing manager leads an organizations entire marketing or sales team. He or she estimates demand for products and services, using data from marketing research studies. One must identify prospective markets and set prices with an eye toward maximizing profits, increasing market share and keeping customers satisfied. As a manager, his or her responsibilities also include hiring and training new members of the marketing team. He or she will have to motivate people, evaluate their performance, and fire underperforming employees when necessary. Collaborating with colleagues outside the marketing team is also a big part of the job. Marketing managers have eintrag into research and development, and product and packaging design, for example. They also have to work closely with the financial department in developing a budget. Quick Facts Marketing managersearn amedian annual salaryof $ 132,230 (2017).Approximately 218,300 people work in this occupation(2016).Most jobs are with professional, scientific, and technical services firms manufacturers insurance and financial companies.Marketing managers usually work full-time with additional hours around deadlines.Thejob outlookfor this occupation is excellent. The Bureau of Labor Statistics predicts employment growth that is faster than the average for all occupations between 2016 to 2026. Roles and Responsibilities What are some typical job duties for marketing managers? Employers listed the following ones onIndeed.com Maintain client databasesDevelop, orchestrate and execute comprehensive global marketing plans for assigned productsOverseethe companys marketing budgetLead market researchWrite and edit all creative copy for segmented e-mail marketing, seasonal catalogs, postcards, print ads, display signageDevelop and drive marketing programs reflective of brand strategy How to Become a Marketing Manager The e ducational requirements include at least a bachelors degree in marketing. Consider doing an internship while you are in college. You will then need work experience in advertising, public relations, and sales, in jobs including, for example, public relations specialist and sales representative. In addition you must have strong computer skills so consider taking classes if necessary. What Soft Skills Do You Need? In addition to a college degree and professional experience in a related job, marketing managers also need specific soft skills. These are personal qualitiesyou were either born with or developed through your life experience. Communication It is imperative that marketing managers have superior, as well, as persuasive writing and verbal communication skills. They must also be excellent listeners.CreativityThe ability to constantly come up with new ideas is essential to your success in this field.Decision-MakingAs a marketing manager, you will have to choose strategies to s ell your companys products. This often includes using critical thinking skills to select what you have decided is the best vorkaufsrecht from among several. Analytical SkillsA significant part of your job will involve using marketing research data to develop strategies.LeadershipAs a manager, you will need the ability to guide your team toward a common goal. WhatWill Employers ExpectFrom You? Here are some of the qualifications employers who listed openings onIndeed.com included in their job announcements Results oriented, self-motivatedProficient in PowerPoint, Excel and WordCross-functional team player and manager/leaderCapable of juggling multiple projects simultaneously with the ability to prioritize and manage time effectivelyStrong project management skillsSkilled in dealing with data and able to easily analyze and extract conclusions Is This Occupation a Good Fit for You? A career must match ones interests,personality type, andwork-related values for it to be a good f it. Do a self assessment to learn if you have the traits that make a career as a marketing manager suitable for you. Interests(Holland Code) ECA (Enterprising, Conventional, Artistic)Personality Type(MBTI PersonalityTypes)ENFJ,ENTP, ENTJWork-Related Values Working Conditions, Achievement, Independence Take This Quiz Do You Have What It Takes to Be a Marketing Manager? Occupations With Related Activities and Tasks DescriptionAnnual Salary (2017)Educational RequirementsLogisticianManages a companys supply chain, which moves a product from supplier to customer$74,590Associate Degree or Bachelors Degree (preferred) in Business, Systems Engineering, or Supply Chain ManagementSales ManagerCoordinates an organizations sales team$121,060Bachelors Degree in BusinessAdvertising ManagerCreates programs to generate interest in a product or service$106,130Bachelors Degree in Advertising or MarketingConstruction Project ManagerOversees all aspects of construction projects$91,370Bachelors Degr ee in a Construction Related Field + Construction ExperienceChief Executive (CEO)Directs all the activities of an organization$183,270Bachelors or Masters Degree in Business (MBA) Sources Bureau of Labor Statistics, U.S. Department of Labor,Occupational Outlook Handbook Employment and Training Administration, U.S. Department of Labor,O*NETOnline(visited July 12, 2018).